PennWest University Libraries: MKTG 4690: International Marketing: Books and eBooks

Selected eBooks

Brand Touchpoints by Aparna Sundar (Editor)
ISBN: 9781536135664

Publication Date: 2018-08-10

Unlimited User Access
Cause-Related Marketing in International Business: What Works and What Doesn't? by S. M. Riad, Michael Czinkota, and John Cadogan
ISBN: 9781800712096

Publication Date: 2020-09-10

Unlimited User Access
Entrepreneurship in International Marketing by Shaoming Zou (Editor); Hui Xu (Editor); Linda Hui Shi (Editor)
ISBN: 9781784414481

Publication Date: 2015-02-04

Unlimited User Access
International Marketing: Theory and Practice from Developing Countries by Goodluck Charles
ISBN: 9781443899543

Publication Date: 2016

Unlimited User Access

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Library Catalog
Search the PennWest Libraries' online catalog to find physical items and eBooks.

Suggested LC Call Numbers

The University Libraries primarily use the Library of Congress Classification System. Business books can be found in the following sections:

HA - Statistics
HB - Economic Theory, Demography
HC - Economic History and Conditions
HD - Industries, Land Use, Labor
HE - Transportation and Communications
HF - Commerce
HG - Finance
HJ - Public Finance