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MKTG 4690: International Marketing

This guide supports the MKTG 4690 course at PennWest University.


Welcome to the MKTG 4690: International Marketing Guide. This guide will introduce you to resources that may help you with your assignments and projects. Click through the pages to access course eBooks, databases, web resources, and more. If you need assistance, please visit the Help page.

MKTG 4690: International Marketing

International Marketing prepares students as global managers by equipping them with relevant skills required internationally. Students learn to apply key concepts (social & cultural aspects, economic & political conditions, and legal & trade policies) that are critical to market products internationally via Transnational Marketing Projects.

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